Hawk The Vote was started in 2018 by undergraduate student Jocelyn Roof in conjunction with the University of Iowa Student Government. As the initiative became more time intensive and the need for voter education became more clear, Hawk The Vote was adopted as an official initiative under the Office of Leadership, Service, and Civic Engagement in 2019. Since its founding, the University of Iowa and surrounding community has seen record youth voter turnout and unprecedented increases in voter registration totals.